Our Story Starts with Our Name

These brand guidelines have been created to help users understand how Keck Medicine of USC is both connected to the University and unique in its own way. This is why we have our own set of guidelines, but the rules within are based on USC’s strong brand.

To help avoid brand confusion, please use the correct name for the medical enterprise in all forms of communication.

Correct Name:
Keck Medicine of USC

Incorrect Name:
USC Keck
Keck USC