Logos 2022-07-01T21:20:50+00:00


Our logo is our strongest visual element. Consistency is important in order for it to remain prominent and continue to build upon our heritage. These logotypes have been created for each of Keck Medicine of USC’s units as part of the university identity system. Only University Communications has the authority to create these logotypes.

Do not attempt to recreate these elements in any way, use approved artwork only. To request the password for downloading official logotypes, please email identity@med.usc.edu

Keck Medicine of USC Official Logotype

Program and Service Line Lockups

The logo lockup consists of the official wordmark of the governing entity with the program or service line name typeset below in our official sans serif font, National bold.

Samples of Correct Lockups




K Height Unit of Measure and the Rule of Clear Space


The K-height unit of measure will be used throughout these guidelines to define space requirements around the Keck Medicine of USC wordmark. The K-height unit of measure will be represented by a grey square that is defined by the overall height of the logomark’s letter “K”.

The legibility and distinction of the Keck Medicine of USC logotype is very important. To ensure that the logotype is highly visible, always separate it from its surroundings. This area of isolation or minimum required clear space, surrounding all logotypes should be half the logotype’s height on all sides as shown below. Do not allow any other graphic elements to penetrate this area of isolation.

Additional official logotypes

The logotypes below have been created for these Keck Medicine of USC hospitals and sub-units as part of the university identity system. Approved logotypes are created by University Communications when a naming gift agreement is signed.

Attempting to recreate these logotypes with your sub-unit, department or service line name is a violation of university and medical enterprise graphic standards.


Hospital logos






Medical school Logo

Other logos




Incorrect Logos

The Keck Medicine of USC wordmark should not be recreated or altered in any way, such as extending, condensing, outlining, adding borders, special effects or drop shadows, or attaching other icons. These are a few examples of incorrect usage:

Size Usage Limitations

To maintain legibility of the tagline, one-line configuration (as determined by the width of the tagline, Beyond Exceptional Medicine) should not be sized smaller than 1 inch in width. No maximum use restriction.

One-line configuration (preferred treatment)

Two-line configuration

Three-line configuration